Tip Sheet: "Boothmanship"

How often have your displayed at a booth during a trade show and wish you and your staff were better prepared? Ever have a member of your team man your booth at a trade-show and scare more people off than attache people to your booth? There are some definite tips, do's and don'ts when it comes to manning a trade-show booth. Make sure your maximize your investment in this marketing venue. Here are some ideas as to how to use this document: * To have as a guide to help document your goals and objectives with this booth * To help everybody on your team understand and document your unique selling proposition * To remind you of the research and preparation that's needed before you display * To offer small talk phrases to help in the dialog with prospects * To use as a cheat sheet on the day of the display to remind everybody of the do's and don'ts The "25 tips & ideas to help you get organized & motivated to sell" is a nice companion piece, as well as the "Defining Your USP Tip sheet (FREE at www.lyonsalesinstitute.com) This is copyrighted material and intended for personal and internal use only $2.95 / 2 pages